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Tuesday 30 October 2012

INTROducing... Maddie Rix: Food Stylist, Writer & Recipe Inventor





Oh Hey! How are you??
Great thanks

Give us 3 words that describe you best:
Creative, determined foodie

So, can you tell us what it is you actually do?
I have worked as a food stylist’s assistant for about a year now with the aim of becoming a freelance food stylist and recipe writer myself within the next couple of years. My job involves cooking and preparing food for photographs in editorial magazine spreads, cookery books, adverts or anything that requires a photo of food really.

I also do some freelance work at foodie events or festivals to improve my cooking skills and generally learn about putting on and coordinating events- every day I learn something new. I’m actually putting on my 1st pop up food event on 4th of August at the Hotel Pelirocco in Brighton, which I’m really excited about. It’s a ‘British Eccentric’ themed afternoon tea and will be lots of fun and great experience.

...and you're how old?!?!
26

Nice! How did you get into this?
Well, until about a year ago I was a “musician” but I was actually a waitress that played the odd gig in a shit venue. The only thing other than music that I felt really passionate about was food- but after years of working in the hospitality industry, mainly as a waitress, I knew I couldn’t hack the long, antisocial hours and low pay that comes hand in hand with being a chef. Cooking in a restaurant is a labour of love and I have the utmost respect for chefs, I think it is one of the most demanding and undervalued jobs going.

I have always bought shit loads of food magazines and read recipe books like novels, then one day I thought ‘who makes all this beautiful food in these photographs?’ After discovering that food styling was an actual job, I started researching food stylists who’s names I found in magazines or books- most have their own websites or online portfolios. After sending hundreds of emails asking for work experience I finally got a job offer and it just so happened to be paid! I loved the work so much and made a good impression so was booked again and again. The industry is small and friendly and once you’re in, your reputation can spread via word of mouth. A year on I have tons of experience under my belt and have just secured a 2 month job working on the Christmas supplement for Woman & Home magazine.

What’s the most exciting thing you've done in your career so far?
Probably doing work experience whilst travelling in Sydney and Melbourne in February this year. Australia is the food styling capital of the world and I got to work with some incredible stylists on some amazing jobs. It really gave my career a boost when I got back to London.

What’s been your dullest job?
Probably being a pizza hut delivery driver when I was 17- although I loved it at the time, I just drove around listening to music and eating pizza…

Where do you look/go for inspiration?
I’m obsessed with food magazines - Donna Hay and Jamie magazine are my favourites, I spend a small fortune on them and mark the pages I like. I do the same with cookery books; I could look at pictures of food all day.

I go to restaurants, markets, street food stalls, foodie events- basically anywhere I can eat- that’s what gives me inspiration.

What took the most balls?
Badgering and pestering people into giving me a job. You have to just bite the bullet and call and email until you get a response. The worst that can happen is that they say no, but it requires balls and tenacity.

The best advice you have for new graduates about to go into the 'real world’ is....
Enjoy Uni, but do try and think beyond it. I didn’t, and spent 4 years struggling and doing fuck all with no idea what I wanted to do with my life. Prepare yourself for life without the safety net of University, because in reality it is not a safety net.


Check out more of Maddie's foodie treats on her website x

The One and Only




Sunday 21 October 2012

Less Waste < Levis


Traditionally, manufacturing of clothes relies on using natural or synthetic yarn, which is produced from scratch. Alternatively, Levi’s have initiated a new program called Levi’s Waste < Less to introduce a new manufacturing method to help reduce post-consumer waste. These denim products seen here are constructed from used PET plastic and polyethylene terephthalate materials – mostly consisting of brown beer bottles, green soda bottles, clear water bottles, and food trays – collected from various recycling points across the nation. First, the bottles and trays are separated by color, and then crushed into flakes to be processed into a polyester fiber. Finally, this fiber is blended with cotton fiber, turning them into a cotton yarn for manufacturing this denim line. Official launch is slated for Spring 2013 season, and stay tuned here for more information on this collection. Source.

Thursday 18 October 2012

INTROducing: Samantha Morgan.....Advertising




Oh Hey! How are you??
Tired.  Work is relentless.

Give us 3 words that describe you best:
Driven, geeky and hungry

So, can you tell us what it is you actually do?
I’m a senior account manager at an advertising agency.  I work with a variety of brands as the ‘suit’ – this means that I’m the link between the client (a brand’s marketing team) and my agency (the creative and strategic departments)- collaboratively we work to develop creative business solutions.  These solutions could range from a 60 second TV spot, to an augmented reality treasure hunt – nothing is out of the question.  It’s my job to make sure we present and produce ideas that will answer the client’s challenges and that my agency can be proud of.

...and you're how old?!?!
26

Nice! How did you get into this?
I went to a careers day presentation by a planner at BBH who gave a talk on the ad industry.  I always wanted to work in a creative industry and loved the idea of solving strategic problems so began to research how to get involved.  I came across a ton of graduate programmes and applied to them all…  Eventually I got a place at a digital boutique agency.

What’s the most exciting thing you've done in your career so far?
I’m about to go on tour with a Mariachi band around the UK – should be fun.

What’s been your dullest job?
Data entry… zzzzzzzzzz

Where do you look/go for inspiration?
Here are a few sites which I like to peruse…

What took the most balls?
Leaving a really comfortable role in a small but wonderful digital agency to go travelling, without a job to come back to and bills to pay.  I knew it was time to move on and play with the big dogs in TV, but it was definitely a big risk during a recession.

The best advice you have for new graduates about to go into the 'real world’ is....
Take it seriously and work hard.  I treated looking for a job/placement like a job itself – interviews are tough – make sure you have a ton of references up your sleeve and have an opinion on them all.  In my job, you’re employed for you point of view – speak up!    

Also, never leave before work before your boss – if they’re still there, then so should you be.


Wednesday 17 October 2012

Monday 1 October 2012